BC Gift-First Acquisition Calculator

Model gift COGS, max Meta CAC, and first-order profitability per product line. Built for the Neel call.

All Tiers - Side by Side (mirrors LP bundle selector)

Custom Override (select any tier above, or enter manually)

Selling price (AOV)Tier 2 Full Stack default

Coffee COGSCost of goods for coffee in bundle

Gift stack COGSAuto-calculated from Gift Stack tab, or override here

Shipping costActual per-parcel cost

PackagingBox, labels, inserts

Payment processing %Shopify Payments ~2.2%

Meta CACCost per acquisition from Meta ads

First-Order Economics

Revenue (AOV)-

- Coffee COGS-

- Gift COGS-

- Shipping-

- Packaging-

- Processing fee-

Margin before CAC-

- Meta CAC-

FIRST-ORDER PROFIT-

Margin %-

Break-even CPA (max you can pay)-

Supply Chain Comparison (at current AOV & CAC)

Profitability at Different CPA Levels

Gift Stack Builder - Toggle gifts on/off, enter actual COGS

Perceived value is what the LP shows. COGS is what it actually costs you. The ratio tells you which gifts give you the most bang for buck. Total COGS auto-feeds into Unit Economics.

On	Gift Item	Perceived Value	Actual COGS	PV:COGS	Score	Unlock At	Notes
	TOTALS	-	-	-

Gift Economics Summary

Total perceived value (customer sees)-

Total actual COGS (you pay)-

Perceived value ratio (PV / COGS)-

Gift COGS as % of AOV-

Impact on first-order profit-

Gift Efficiency Ranking

Best gifts = highest perceived value per pound of COGS. Digital gifts are unbeatable.

Max CAC Solver - What's the most you can pay per customer?

AOV

Total Variable Costs

Margin Before CAC

= max CAC at breakeven

Max CAC (breakeven)

Max CAC (5% margin)

Max CAC (10% margin)

What AOV do you need at different CAC levels?

Given your current COGS and gift stack, this is the minimum AOV required to break even at each CAC level.

Sensitivity: Gift COGS vs Meta CAC

First-order profit at current AOV, varying both gift COGS and Meta CAC.

Tier Comparison - Which tier is viable?

All three tiers with their gift stacks, COGS, and first-order profitability at your current Meta CAC.

AOV Threshold Sweep - Where does profitability start?

Fixes current COGS and gift stack. Sweeps AOV from 30 to 100 to find the exact breakeven point.

If first-order is profitable, how big can this get?

Profit per order

Meta CAC

Orders per £1K spend

First-order ROAS

Monthly Scale Projections

First-order profit only. LTV from subscriptions is pure upside on top of these numbers.

Monthly Spend	New Customers	Revenue	First-Order Profit	Annual Profit (FO only)	Sub Rate 30%	Sub Rate 40%	Sub Rate 50%

Subscription LTV assumptions: 30/40/50% of first-order customers convert to subscription. Average sub retention: 6 months. Monthly sub AOV: same as first order tier price. This is the gravy - not modelled into the GO/NO-GO decision, which is purely first-order.

Product lines pre-loaded with current LP data. Override any field with Neel's actual numbers. Gift COGS flow from the Gift Stack tab into Unit Economics automatically.

All calculations are first-order only. No LTV recovery factored into GO/NO-GO. If first order breaks even, scale. LTV is upside.

Source data: Coffee COGS from bc-finance-cogs-current.md (new GC pricing 1 Apr 2026). Gift COGS from subscription-timeline-gwp-design.md. Pod COGS from bc-finance-cogs-bbc.md. Shipping from Garage/Asendia quotes. All confirmed with invoice data.